50 crores.īusiness is looking bright, as theatre collections have increased mainly on account of Malayalam and, to a certain extent, Tamil cinema in Kerala. Five films' (see box) combined gross from theatres, overseas, satellite, DVD and other rights are likely to touch Rs. Never before, even during the golden period of Malayalam films during the Eighties, has the industry seen such good times. 2005 has turned out to be a momentous year - 14 of the 59 releases will make profits, a success percentage of approximately 24, the highest in history. Most of the hit movies are released in Kerala on the same day of the Tamil Nadu release. SUPERSTARS ALL: Mammootty in `Rajamanickam'.
RAJAMANIKYAM IPS MOVIE
Tamil cinema is the second biggest movie industry in India after Bollywood, with a total gross touching $100 million. Such being the case, Tamil films break the language barrier and turn out to be huge success in Kerala," according to N Jayachandran, a film analyst here. "Tamil film producers do not hesitate to invest anywhere between Rs 20 crore and Rs 40 crore in special effects, costumes and other things to make a film. The good response to the films from the neighbouring state has jacked up the cost of distribution rights for Rajanikant-starer Shivaji to a record Rs 2 crore, according to industry sources. Most of the Tamil movies, which are released in the state, are getting a fairly large audience and run for 100 days. When Doordarshan was alone in the field, the maximum a Mammootty film fetched was a paltry Rs 5 lakh for selling telecast rights.īig budget Tamil films are giving Malayalam movies the run for their money. Films, starring Dileep command Rs 40 lakh.
RAJAMANIKYAM IPS TV
The state government recently slashed the entertainment tax on films, besides manifold hike in the cost of TV broadcast rights of latest films, which is fuelled by the channel war.įor example, TV telecast rights for a Mammootty or Mohan Lal movie is over Rs 50 lakh now. However, there is a silver lining to the otherwise grim scenario in the Malayalam film industry. Ascribing the success to the quality of the movies, Anto Joseph, a production controller, says it is not easy to keep up the success rate. Some of the biggest hits in the year were Mammootty's Rajamanikyam and Thommanum Makkalum, Mohan Lal's Udayananu Tharam and Naran, Suresh Gopi's Bharat Chandran IPS, and Dileep's Chantu Pottu.Īround 70 films were released in 2005 of which almost eight turned out to be superhits while 15 were hits. Low-budget films as well as those starring superstars set the box office cash register ringing. In such a scenario, a producer spending Rs 3 crore to make a film won't stand any chance of recovering his investment, let alone making a profit, even if the films runs for two months, he adds.ĭespite all these odds, 2005 turned out to be the best for the Malayalam film industry, compared to the previous years. Pirated CDs of newly-released films flood the market, which gnaw away the profits of the film producer.
Video piracy is another challenge the Malayalam film industry is facing. Siyad Koker, Kerala Film Chamber secretary, says that there is a wide gap between the production cost and market base. A Malayalam movie made with a budget of Rs 3 crore is considered a hit if it runs for at least two months at 40 theatres, according to industry analysts. Over Rs 120 crore is flowing into the industry every year but the returns are not commensurate, they added. Industry analysts feel that at least half of the films produced in a year should clock up average success to come out of the corner. One or two super hits are not enough to keep the film industry afloat. Despite tasting a roaring success in 2005, the Malayalam movie industry has fallen on bad days because of high cost of production.
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